
From managing relationships between consumers and their favorite companies to planning an event for a local nonprofit or strategizing a social media campaign you will learn to connect our world through public relations.
From managing relationships between consumers and their favorite companies to planning an event for a local nonprofit or strategizing a social media campaign you will learn to connect our world through public relations.
Your job is to build relationships between your clients and the people they need to engage. From brand development and crisis control to media relations, public relations builds the reputation and the voice behind the organization.
We teach you to think strategically, write effectively and plan accordingly. From learning to develop and evaluate communications campaigns to making the most of a client’s social media and mobile platforms, you’ll learn the essential skills needed for jobs in agencies, government, nonprofits and the corporate world. Throughout the entirety of the program, you’ll engage with real clients, performing research, proposing strategies and producing a written campaign you’ll present to the client.
To broaden your skills, you may elect courses in such areas as sports, international, fundraising and health care public relations. All public relations majors take a minor in an area that complements their career or personal interests to help them focus their goals. Our proximity to New York and Boston provides you with valuable internship opportunities to gain real-world experience in global organizations.
Quinnipiac is proud to see our public relations programs recognized on PRNEWS' Education A-List for the third consecutive year. This annual editorial roster features many of the top U.S. institutions training future PR and marketing professionals and considers factors such as curriculum, diversity, academic awards, faculty composition and how the program reflects the changing nature of communication.
Our School of Communications provides a dynamic, hands-on education that focuses on personal and professional development beyond the classroom.
Practical experience, internship opportunities and the chance to build a strong portfolio of work are also central to the program. This combination of career-centered academics and field experience, positions you for professional opportunities in advertising, public relations and social media agencies, as well as branded content newsrooms, media organizations and corporate communications.
Embark on an enriching journey towards building a robust portfolio while honing your skills through hands-on experiences at The Agency or immerse yourself in the vibrant tapestries of London and Greece to understand how different aspects of the rich culture combine to shape a city's brand and visual identity.
With many more opportunities similar to these, you'll be equipped with the expertise and experience needed to stand out in your career.
Our classes bridge the gap between the industry and the classroom, facilitating in-depth exploration of a variety of topics. Below are just a few examples of the courses available to students.
Interested in pursuing a career in advertising, marketing, public relations or graphic and interactive design? Build your portfolio and sharpen your skills as you work with real clients at The Agency — our award-winning and student-run interdisciplinary firm.
Under the guidance of our esteemed faculty, The Agency has successfully funneled student creativity and passion into projects all areas of communications.
Our BA in Public Relations positions you for a growing number of specialized and in-demand opportunities. Graduates gain valuable skills suited for a wide array of potential careers.
A social media specialist plays a critical role in building and maintaining a solid online presence for their organization. They are responsible for developing content for social media platforms, analyzing performance metrics, monitoring online trends and staying up-to-date with the latest social media tools and best practices (Zippia, 2023).
Public relations specialists create and maintain a positive public image for the individuals, groups or organizations they represent. They craft media releases and develop social media programs to shape public perception of their clients and to increase awareness of each client’s work and goals (BLS, 2022).
Copywriters prepare advertisements to promote the sale of a good or service. They often work with a client to produce written content, such as an advertising slogan (BLS, 2022).
Marketing assistants create marketing materials and performing market research, often in collaboration with other marketing personnel.
With an abundance of career-focused information and resources, the career advisers within the School of Communications support students as they expand their professional networks and attract the attention of prestigious employers.
The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. They advocate rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession.
The Quinnipiac PRSSA has forged two new partnerships with local organizations, The Tommy Fund and Special Olympics Connecticut. Students engaged in public relations work for both companies during the spring 2022 semester and has continue their.
Brynn Martin ‘21 was selected as a winner of the PRSSA National Gold Key Award for 2021. This is one of the highest honors given to PRSSA members and reflects her outstanding academic excellence in public relations and communications as well as her leadership within the Quinnipiac chapter and the society as a whole. Martin was president of the Quinnipiac chapter, and she also minored in international relations and French while maintaining a 3.67 GPA. Martin also received an outstanding leadership award from the Strategic Communications department this past year and she was a member of the Lambda Pi Eta chapter.
Our Public Relations programs are certified by the Certification in Education for Public Relations (CEPR) through the Public Relations Society of America (PRSA). Our MS in Public Relations program is one of five graduate programs worldwide to receive the CEPR designation.
The CEPR offers approved academic programs, such as Quinnipiac’s, the opportunity to have an outside evaluation team review and endorse undergraduate and master’s level programs for meeting standards in curriculum, faculty, students, resources and facilities, assessment, professional affiliations, relationships with the total unit, and the university and diversity and global perspectives.
Our undergraduate admissions counselors are here to answer any questions you may have and help you navigate the application process.