From software development to investment banking and health care, businesses and institutions of all kinds rely on a multitude of data to measure performance, predict change and guide corporate strategy. Quinnipiac’s BS in Business Analytics teaches students how to mine, interpret and present complex data in a clear and impactful way, making them indispensable to any organization.
Modern companies rely on data-savvy professionals to drive their marketing initiatives, optimize operations and capitalize on new market trends. The BS in Business Analytics teaches you the skills needed to extract and manage data, as well as design and implement analytics-based solutions. Upon graduating, you’ll be positioned for a lucrative career as an analyst in fields such as marketing research, finance, advertising, management and supply chain operations, to name just a few.
Our multidisciplinary curriculum combines core business knowledge with a strong foundation in skills such as data mining and analysis, database management and predictive modeling. Courses utilize the same powerful tools and software used by professional data analysts, including SQL programming language, SAS (the leader in commercial analytics software) and Tableau (interactive data visualization software). After completing the program, you will be awarded a Badge in Business Analytics using SAS.
A hallmark of the program is its experiential component. During the capstone course, you’ll utilize the business analytics tools and techniques you’ve accumulated to prepare a solution for a major business or social project. An internship, required for all business analytics students, provides you with the opportunity to use these skills and insights in a professional setting under the supervision of practicing experts.
Operations research analyst is ranked #9 in Best Business Jobs on U.S. News & World Report. (2023)
A degree in business analytics positions you for a growing number of specialized and in-demand opportunities. Graduates gain valuable skills suited for a wide array of potential careers.
Avg. Salary $63,920
Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
Avg. Salary $82,360
Operations research analysts use advanced mathematical and analytical methods to help organizations solve problems and make better decisions. They are involved in all aspects of an organization. They help managers decide how to allocate resources, develop production schedules, manage the supply chain, and set prices.
As an intern with the Boston Bruins in 2019, Sean Regan ’20 proved he has the talent to succeed at the highest levels in the exciting, competitive and rapidly growing field of sports analytics.
Each day, Regan, who is pursuing a minor in business analytics, put his knowledge to work on a range of complex projects, one of which was building regression models to predict concession revenue and predicting consumer behavior on the Bruins pro shop website.
It wasn’t the first time Regan displayed such capability and poise during an important internship, something that Kiku Jones, associate professor of computer information systems, knows very well.
“He isn’t afraid to get out of his comfort zone,” said Jones. “As a sophomore, Sean accepted an internship with the FBI, which may have intimidated some students — but he went right ahead.”
Regan credits the School of Business and CIS department with helping him develop the confidence and skillsets needed to excel during his internships and, eventually, in professional sports analytics.
The Innovation Hub provides students with a uniquely collaborative and interdisciplinary opportunity by bringing together the university’s innovation ecosystem. It delivers dedicated spaces — physical ones and virtual ones — that spark exciting new ways to create 21st-century solutions and act as an incubator for entrepreneurial pursuits across the university.
Our undergraduate admissions counselors are here to answer any questions you may have and help you navigate the application process.