People talk around computers on a desk

BS in Business Analytics

Carret icon

Introduction

From software development to investment banking and health care, businesses and institutions of all kinds rely on a multitude of data to measure performance, predict change and guide corporate strategy. Quinnipiac’s BS in Business Analytics teaches students how to mine, interpret and present complex data in a clear and impactful way, making them indispensable to any organization.

Overview

Harness the new language of business

Modern companies rely on data-savvy professionals to drive their marketing initiatives, optimize operations and capitalize on new market trends. The BS in Business Analytics teaches you the skills needed to extract and manage data, as well as design and implement analytics-based solutions. Upon graduating, you’ll be positioned for a lucrative career as an analyst in fields such as marketing research, finance, advertising, management and supply chain operations, to name just a few.

Our multidisciplinary curriculum combines core business knowledge with a strong foundation in skills such as data mining and analysis, database management and predictive modeling. Courses utilize the same powerful tools and software used by professional data analysts, including SQL programming language, SAS (the leader in commercial analytics software) and Tableau (interactive data visualization software). After completing the program, you will be awarded a Certificate in Business Analytics using SAS.

A hallmark of the program is its experiential component. During the capstone course, you’ll utilize the business analytics tools and techniques you’ve accumulated to prepare a solution for a major business or social project. An internship, required for all business analytics students, provides you with the opportunity to use these skills and insights in a professional setting under the supervision of practicing experts. 

Curriculum & Requirements

Program Core Courses (with concentrations), 30 credits

  • CIS 350 Advanced Excel, 3 credits
  • CIS 355 Data Visualization, 3 credits
  • CIS 351 Database Management, 3 credits
  • BAN 210 Data Preparation & File Structure, 3 credits
  • BAN 400 Data Mining, 3 credits
  • BAN 420 Machine Learning, 3 credits
  • BAN 484 Business Analytics Internship, 3 credits
  • BAN 450 Business Analytics Capstone, 3 credits

Elective Courses (choose 2)

  • BAN 300 Statistical Programming, 3 credits
  • BAN 310 Web Analytics, 3 credits
  • BAN 320 Hadoop, 3 credits
  • BA 410 Social Media Analytics, 3 credits
  • CIS 245 Intro. to Object Oriented Programming, 3 credits
  • MGT 342 Supply Chain Analytics, 3 credits
  • FIN 325 Financial Analytics, 3 credits
  • MKT 321 Marketing Analytics, 3 credits

Business Courses, 34 credits

  • SB 101 The Business Environment, 3 credits
  • CIS 101 Introduction to Information Systems, 3 credits
  • SB 250 Career Planning/Development, 1 credit
  • IB 201 Globalization & International Business, 3 credits
  • MG 210 Mgt & Org. Behavior, 3 credits
  • MG 211 Operations Mgt, 3 credits
  • MK 201 Marketing Principles, 3 credits
  • BLW 221 Business Law & Society, 3 credits
  • FIN 201 Fund. of Financial Mgt, 3 credits
  • AC 211 Financial Accounting, 3 credits
  • AC 212 Managerial Accounting, 3 credits
  • SB 420 Strategic Mgmt. Integr. Seminar, 3 credits

General Education Courses, 60 credits

  • FYS 101 First-Year Seminar, 3 credits
  • EC 111 Principles of Microeconomics, 3 credits
  • MA 170 Probability & Data Analysis, 3 credits
  • EN 101 Intro. Acad. Reading/Writing, 3 credits
  • EC 272 Adv. Applied Statistics, 3 credits
  • EC 112 Principles of Macroeconomics, 3 credits
  • EN 102 Academic Reading/Writing, 3 credits
  • Natural Science, 3 credits
  • Humanities, 3 credits
  • Fine Art, 3 credits
  • Personal Inquiry (take 3 out of 4) from Art, Humanities, Science or Social Science, 9 credits
  • Personal Inquiry 2 – Take two from the Disciplinary Areas and/or UC Breadth courses, 6 credits
  • Open Electives (choose 5), 15 credits

Total credits: 127 credits