Program Overview

The minor aims to highlight the multidisciplinary approaches of how nations build their image, brand and reputation; how corporate social responsibility is used not only to engage with foreign publics, but also to participate in a country’s public diplomacy efforts; how sports are used to break diplomatic barriers; how pop culture celebrities, such as actors, musicians and athletes, are used to bring countries together; and how the future of public diplomacy is inextricably tied to the future of media.