There is no better time than now to be part of the biomedical industry, and our innovative BS in Biomedical Marketing positions you at the forefront of this exciting field. Our unique program is the only one of its kind, and combines the same foundational courses found in our marketing major with focused electives in drug development, the health care system, biomedical marketing strategy and other specialized topics.
Understanding the fundamentals of business, marketing and the science behind biomedical products gives you a distinct advantage as you enter the workforce. You will receive a thorough grounding in key subjects such as drug development, chemistry, biology, the health care system and biomedical marketing strategy.
You may choose a career marketing the latest diagnostic equipment, medical devices and medications for top biotech or pharmaceutical companies. On the other hand, your strong business background leaves the door open for job opportunities in many other industries as well.
Professional exposure is a major focus in the biomedical marketing major, and you‘ll have access to regular networking and career events that bring you face to face with alumni and other professionals in the biomedical industry. Internships are required for every student, and our career development team will work closely with you to find one that aligns with your goals and interests. Our graduates have interned at such companies as Bristol-Myers Squibb, Johnson & Johnson, Pfizer and Z-Medica.
Opportunities across the globe
Prior to her arrival at Quinnipiac, senior Cara O‘Meally knew she wanted a major that would combine the worlds of health science and business, and biomedical marketing seemed like the perfect fit. Her initial interest in global public health, however, had more to do with wanderlust.
“I added the global public health minor because I knew I really wanted to travel and experience different cultures,” O‘Meally said.
A student-athlete, O‘Meally was unable to study abroad for a semester like she had wanted. However, the global public health minor opened the door to a summer internship in northern India with Child Family Health International.
”This was my one chance,” O’Meally said. “It wasn’t a hard decision at all.” O’Meally spent 4 weeks observing government and non-government organizations around New Delhi as they attempted to help various populations in their community. Each day took her to a different location, from private and public hospitals and rehab facilities, to HIV clinics, transgender centers and daycares for street children.
“These places were able to do so much for their people with such limited access to the resources they needed,” O’Meally said. “It broadened my understanding of what life’s necessities really are.”
Minor in Global Public Health
The BS in Biomedical Marketing is highly versatile. Pairing it with a minor in Global Public Health will expand your understanding of how the biomedical industry contributes toward individual and population health throughout the world, opening even more doors for you in the health care field.
MBA in Health Care Management
Graduates of our program may go on to pursue their MBA in Health Care Management through Quinnipiac‘s School of Business. This powerful degree combination is a springboard to lucrative leadership roles in the health care industry.
Throughout your academic journey, our faculty and staff are here to guide you toward a successful future. We offer a variety of internships and networking opportunities so you can meet and work with employers who will fulfill your dreams.
Visit our career development page to learn more about the many opportunities we offer, here on campus and within our vast network of employers.
Faculty dedicated to student success
Quinnipiac’s School of Business professors are committed to the personal and professional success of every student. While passionate scholars and accomplished in their own fields, teaching is their number one priority. Small class sizes, accessible professors with significant industry experience and a close-knit, diverse community create the kind of supporting, enriching environment that is rare. We are personally invested in seeking ways to help our students develop into strong, certified, leading professionals.
Curriculum and Requirements
BS in Biomedical Marketing Curriculum
The Bachelor of Science in Biomedical Marketing requires the completion of 121 credits as outlined here:
|Business Core Curriculum|
|Complete the Business Core Curriculum||43|
|Complete the University Curriculum for School of Business 1||21|
|Biomedical Science Core|
|BMS 117||The Human Organism||3|
|BMS 117L||The Human Organism Lab||1|
|BMS 162||Human Health and Disease||3|
|BMS 276||Drug Development||3|
|CHE 101||Fundamentals of General, Organic and Biological Chemistry I||3|
|CHE 101L||Fundamentals of General, Organic and Biological Chemistry I Lab||1|
|CHE 102||Fundamentals of General, Organic and Biological Chemistry II||3|
|CHE 102L||Fundamentals of General, Organic and Biological Chemistry II Lab||1|
|HSC 220||Health Care Essentials: Structure, Policy and Professionalism||3|
|Biomedical Marketing Core|
|MK 320||Marketing Research||3|
|MK 332||Integrated Marketing Communications||3|
|MK 333||Marketing Channels and Distribution||3|
|MK 334||Product and Pricing Strategy||3|
|MK 383||Professional Selling and Sales Management||3|
|MK 401||Seminar in Marketing Strategy||3|
|MK 405||Seminar in Biomedical Marketing Strategy||3|
|MK 495||Biomedical Marketing Internship||3|
|Select one Biomedical Marketing Elective of the following:||3|
|Complete 9 credits||9|
The science requirements in the Biomedical Marketing program also satisfy 13 credits within the University Curriculum.
Additional course details
Explore descriptions, schedule and instructor information using the Course Finder tool.
Enrollment and Graduation Data
Enrollment and number of graduates
Number of biomedical marketing program graduates:
- 2018-19: 20
- 2017-18: 12
- 2016–17: 14
- 2015–16: 9
- 2014–15: 12
Student enrollment in biomedical marketing in 2018–19: 49
Retention and graduation rates
- School of Business freshman retention rate: 88%
- School of Business 6-year graduation rate: 75%
- School of Business graduate placement rate: 99%
Median starting salary
Median starting salary for biomedical marketing program graduates: $41,000