Students with books on the University's Mount Carmel campus. (Photograph by Rich Gilligan / for Quinnipiac University) Copyright Notice: Rich Gilligan @Hello Artists photographed in Spring 2016 for the new branding materials and new EDU website. Usage terms are: Marketing Collateral in perpetuity - e.g.-student guides, annual reports, flyers, brochures, public affairs, web/social media
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BS in Biomedical Marketing

From a promising cancer drug to a more advanced cochlear implant that enables a deaf child to hear for the first time, the biomedical industry is percolating with innovations. Marketing these products requires a versatile thinker who can blend scientific knowledge with a captivating message.

Program Overview

Understanding the fundamentals of business and marketing is essential, but it’s also important to have a foundation in the science behind these products. Our comprehensive program prepares you for a career marketing the latest medical equipment to hospitals and clinics, working in the marketing department of a biotech company, or as a pharmaceutical or medical device sales representative.

In addition to core business and marketing courses, we provide a thorough grounding in the key subjects of drug development, chemistry and biology, giving you a competitive advantage as you enter the workforce. The biomedical field is prominent in Connecticut, and you can gain practical experience through internship opportunities with several companies in the state including Pfizer, Covidien and Bristol-Myers Squibb.

You also learn to communicate technical concepts clearly and sharpen your critical thinking skills through group work and presentations. And you have access to our frequent networking and career events where you meet alumni and other professionals in the biomedical field. 

Curriculum and Requirements

BS in Biomedical Marketing Curriculum

The science requirement is made up of 21 credits including:

Course List
BMS 117
& 117L
The Human Organism
and The Human Organism Lab
4
BMS 162Human Health3
BMS 276Drug Development3
CHE 101
& 101L
Fundamentals of General, Organic and Biological Chemistry I
and Fundamentals of General, Organic and Biological Chemistry I Lab
4
CHE 102
& 102L
Fundamentals of General, Organic and Biological Chemistry II
and Fundamentals of General, Organic and Biological Chemistry II Lab
4
HSC 220Health Care Essentials: Structure, Policy and Professionalism3
Total Credits21

After completion of the program, a Quinnipiac graduate has a degree unique among colleges and universities in the Northeast. Job opportunities exist in the marketing departments of pharmaceutical companies and biotechnology firms; as medical sales representatives; marketing diagnostic testing products to laboratories; medical equipment to hospitals and clinics; marketing of over-the-counter drugs for consumer product companies.

The bachelor of science in biomedical marketing requires the completion of 124 credits as outlined here:

Course List
Business Core Curriculum
Complete the Business Core Curriculum 46
University Curriculum
FYS 101First Year Seminar3
UCUC Elective3
UCUC Capstone3
English Composition:
EN 101Introduction to Academic Reading and Writing3
EN 102Academic Writing and Research3
Quantitative Literacy:
MA 118Applied Calculus3
Humanities6
Fine Arts3
Scientific Literacy:
BMS 117The Human Organism3
BMS 117LThe Human Organism Lab1
BMS 162Human Health3
Biomedical Science Core
BMS 276Drug Development3
CHE 101Fundamentals of General, Organic and Biological Chemistry I3
CHE 101LFundamentals of General, Organic and Biological Chemistry I Lab1
CHE 102Fundamentals of General, Organic and Biological Chemistry II3
CHE 102LFundamentals of General, Organic and Biological Chemistry II Lab1
HSC 220Health Care Essentials: Structure, Policy and Professionalism3
Biomedical Marketing Core
MK 332Integrated Marketing Communications3
MK 333Marketing Channels and Distribution3
MK 334Product and Pricing Strategy3
MK 370Marketing Research3
MK 383Professional Selling and Sales Management3
MK 401Seminar in Marketing Strategy3
MK 405Seminar in Biomedical Marketing Strategy3
MK 495Biomedical Marketing Internship3
Select one Biomedical Marketing Elective of the following:3
MK 210
Consumer Behavior
MK 324
Business-To-Business Marketing
MK 340
Database Marketing
MK 355
Services Marketing
Open Elective3
Total Credits124