Communication through design
Interactive and graphic designers have more ways than ever to communicate visually with their audiences. We teach you theories of design as well as a broad range of practical skills — from design thinking to mastering industry standard software — that are needed to pursue a successful career in web design, UX/UI, motion graphics, and print and online publishing.
You’ll build a strong foundation in design, including understanding your audience, ideation methods, prototyping and implementation. With small classes, you’ll receive individual attention from your professors, all of whom maintain ties with the professional world that complement their teaching.
And you’ll hone your verbal and visual communication skills through group work and presentations. Our curriculum reflects current, real-world practices, and you’ll have the most up-to-date technology and software in several labs for both course work and independent projects. Upon graduation, you’ll have a diverse portfolio of work to show potential employers.
Your portfolio begins here
Your experience in our graphic and interactive design program concludes with a capstone project, a culmination of all you have learned and the projects you've worked on in the program. This portfolio-based learning process teaches you how to design for all mediums, from branding and print, to web and mobile app design, and gives you a solid way to market yourself to potential employers and clients.
One of the most important aspects of your capstone is learning to develop and present yourself as a brand. You‘ll start with establishing your own personal logo and branding materials to differentiate yourself and to give a glimpse of your own personal style to potential clients.
Brand Identity Photo Gallery
Jessica Wahl ’17 shows her creative process while developing her personal branding
You’ll learn about the aesthetics and technical aspects of motion graphics and animation, and apply those skills to developing your own vision.
Motion Graphics Video
Technically speaking, typography is a way to make type readable and appealing, but it is also much more. We believe typography is an integral component of the art of communication and you’ll learn how to use it to effectively deliver your message.
Typography Photo Gallery
Students study typography and its application in all media
You’ll learn to develop eye-catching and effective packaging while gaining an understanding of branding, consumer demographics and the challenges of production and different materials — all while keeping creativity at the forefront.
Packaging Photo Gallery
Megan Manfredi ’17 packaging samples for Crayola
Great designers know there is more to print than just ads in a magazine. In our curriculum, you’ll explore and design projects covering all aspects of print, including sales materials and collateral, posters and direct mail, while also learning how to understand your audience and how to speak to them.
Print Photo Gallery
Posters, brochures and flyers
Student Profile Video
In Their Own Words
Curriculum and Requirements
BA in Graphic and Interactive Design Curriculum
|University Curriculum 1||46|
|Required School of Communications core courses 2|
|COM 120||Media Industries and Trends||3|
|COM 130||Visual Design||3|
|School of Communications Requirements|
|Global Issues and Cultures, select two courses||6|
|Additional courses outside the School of Communications, one of which must be at the 200-level or higher||6|
|Seminars for Success|
|COM 101||Communications First-Year Seminar||1|
|COM 201||Media Career Development||1|
|Required Graphic and Interactive Design courses|
|GID 110||Design Research and Methods||3|
|GID 161||Web Design I||3|
|GID 250||Web Design II||3|
|GID 270||Typography I||3|
|GID 301||Motion Graphics I||3|
|GID 315||Mobile Interaction Design||3|
|GID 410||Web Design III||3|
|GID 480||Senior Seminar and Portfolio||3|
|Graphic and Interactive Design Electives 3|
|Select three of the following with the recommendation of the student’s adviser:||9|
|Communications Career Internship|
|Programming and Problem Solving|
|Special Topics in Graphics and Interactive Design|
|Graphic Design History|
|Special Topics in GID|
|Advanced Independent Studio Work in Graphic and Interactive Design|
|Special Topics in GID|
|Motion Graphics II|
All students must complete the 46 credits of the University Curriculum. Students majoring in Graphic and Interactive Design will complete their Integrative Capstone Requirement within the major with GID 480. In place of those credits, the student will select an additional unrestricted course in the University Curriculum.
Core must be completed by end of sophomore year.
Substitutions to this list are permitted with prior approval of the student’s adviser and the director of graphic and interactive design.
Students enrolled in the BA in Graphic and Interactive Design program are required to complete a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications.
Additional course details
Explore descriptions, schedule and instructor information using the Course Finder tool.