Manage a company’s identity and shape public opinion

The Online MS in Public Relations goes beyond crafting messages to generate buzz, placing an emphasis on preparing leaders to drive strategy at every level of brand management.

Our curriculum covers the most critical elements of an effective communication strategy, as outlined by the Public Relations Society of America (PRSA). You’ll explore crisis management, branding, reputation management and ethics on a global level before choosing from an array of specialized electives to customize your focus, including a social media track. The capstone experience allows you to further delve into a topic that aligns with your career goals through an independent research project of your own design.

Our faculty are always available to share their decades of industry expertise, while our flexible online classroom makes it possible to share your own ideas with other experienced PR professionals. These interactions will provide you with a diverse perspective and deliver actionable insights that you can immediately apply in your career.

Upon completion, you’ll be prepared to sit for the Accreditation in Public Relations (APR) exam offered by PRSA. This designation has long been recognized as a standard for expertise within the industry and will further position you to stand out as a leader in the field.