As a public relations specialist, you are the eyes, ears and voice of individuals and organizations. You conduct in-depth research to understand the needs of various publics, create strategic messaging for print, mobile and digital outlets and coordinate programs that effectively communicate a client’s message and goals. We’ll teach you the skills you need for a career as a social media manager, public affairs officer, community relations officer or media relations specialist.
We build upon your current skills and prepare you for leadership roles. You’ll learn to plan and manage PR campaigns as well as mitigate potential crisis situations. Electives enable you to specialize in such sub-fields as international public relations, investor relations and health care public relations, depending on your career goals. Our program additionally offers the flexibility of both full- and part-time study, while the fast track option allows you to complete the program in one year.
Our curriculum covers the most critical elements of an effective communication strategy, as outlined by the Public Relations Society of America (PRSA). You’ll explore crisis management, branding, reputation management and ethics on a global level before choosing from an array of specialized electives to customize your focus, including a social media track. The capstone experience allows you to further delve into a topic that aligns with your career goals through an independent research project of your own design.
The MS in Public Relations program is also offered online.
Online MS in Public Relations