By The Numbers
Expected job growth for public relations managers through 2020 (Source - Masterinpublicrelations.net)
Percentage of business leaders who believe public relations is just as important as marketing and advertising (PRSA)
Students have a 20% higher satisfaction rate with our instruction in public relations than comparable national 4-year programs (NSSE 2015)
Your job is to build relationships between your clients and the people they need to engage. From brand development and crisis control to media relations, PR is the voice behind the brand.
We teach you to think strategically and to write and speak effectively. From learning to develop and evaluate communications campaigns to making the most of a client’s social media and mobile platforms, you’ll learn the essential skills needed for jobs in agencies, government, nonprofits and the corporate world. In your senior year, you’ll engage with real clients, performing research, proposing strategies and producing a written campaign you’ll present to the client.
To broaden your skills, you may elect courses in such areas as sports, international and health care public relations. All PR majors take a minor in an area that complements their career or personal interests. Our proximity to New York and Boston provides you with valuable internship opportunities to gain real-world experience.
From the tennis court to the classroom
Antoaneta Vanc's career has gone from the tennis courts of Romania to the Office of Public Relations and Communication for the Romanian Presidential and Parliamentary Electoral Campaign. It has included experience as an investigative reporter for Romanian National Television and an academic career that earned her a master’s degree in mass communication from Jackson State University and a PhD in communication and information from the University of Tennessee.
Through all of those adventures, Vanc feels her role as a professor is the highlight. ”Being a professor is the best thing I could have done with my life,” she said. ”We are molding minds. That is a huge responsibility. As I grow older, I realize that just as much as students learn from us, we learn from them.”Read the full story
When public relations major Christina Bruno ’18 reflects on her time at Quinnipiac, she realizes that her most important experiences were the ones that led to her professional niche — entertainment.
"That is my passion," Bruno said. "The entertainment industry is where I want to be."
That passion was evident on campus, where Bruno used every available medium to express herself. Her show at Quinnipiac's radio station, WQAQ 98.1 FM won "Best Radio Talk Show" for 2016–17. Off the air, she portrayed some of her favorite characters in various productions for The Fourth Wall Theatre, one of which even forced her to learn Spanish.
However, Bruno gained her most valuable experience during her internship at The Paley Center for Media, a nonprofit organization that bridges the gap between society and the media industry.
Bruno did outreach work, networked with members of the press and regularly worked beside talent during red-carpet events. She also developed a digital marketing strategy to attract a millennial audience to The Paley Center, which the organization plans to implement in the next year.
“My media systems and planning class really helped me,” Bruno said. ”It taught me all of the marketing tactics I used when developing my business proposal.”
While her immediate plans are to do public relations in the entertainment or fashion industries, Bruno’s ultimate goal is to use her PR savvy, personality and voice on her own talk show.
”It’s important to dream big,” she said. ”Dreaming big gives you something to strive for and I believe that can drive success.”
Theory into action
Professor Katie Place’s public relations campaigns class culminated with presentations that will likely lead to real change in the lives of area residents. Five groups pitched strategic proposals to the Quinnipiac Chamber of Commerce and Sunshine Kids, a nonprofit group that provides events and activities for young cancer patients.
This opportunity to apply the skills and knowledge they’d been building all semester to the roles of real consultants is an important part of the learning process.Read the full story
Our Public Relations programs are certified by the Certification in Education for Public Relations (CEPR) through the Public Relations Society of America (PRSA).
The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. They advocate rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession.
The CEPR offers approved academic programs, like Quinnipiac’s, the opportunity to have an outside evaluation team review and endorse undergraduate and master’s level programs for meeting standards in curriculum, faculty, students, resources and facilities, assessment, professional affiliations, relationships with the total unit and the university and diversity and global perspectives.
“Receiving the CEPR from PRSA endorses the great work of our students, faculty and alumni in the public relations program. This certification shows that we meet the industry standards for our graduates and it shows that our program is among the best programs globally.”Hilary Fussell Sisco, PhD, APR associate professor and chair, Department of Strategic Communication
Immersing yourself in all aspects of Public Relations, along with attaining a higher level of education is crucial to your long-term success. Our accelerated Dual-Degree program allows you to pursue your Master's degree during your senior year; at a significant cost savings over a traditional Graduate program.
Visit our Accelerated Dual-Degree page for program features, eligibility requirements and all majors offered in the program.
Curriculum and Requirements
BA in Public Relations Curriculum
|University Curriculum 1||46|
|Required School of Communications core courses|
|COM 120||Media Industries and Trends||3|
|COM 130||Visual Design||3|
|School of Communications Requirements|
|Global Issues and Cultures, select two courses||6|
|Additional courses outside of SoC, one of which must be at the 200-level or higher||6|
|Seminars for Success|
|COM 101||Communications First-Year Seminar||1|
|COM 201||Media Career Development||1|
|Required major courses|
|STC 101||Principles of Public Relations||3|
|STC 201||Writing for Strategic Communications||3|
|STC 332||Communication Research and Analysis||3|
|MSS 340||Communications Law and Policy||3|
|STC 450||Crisis Communication Management||3|
|STC 495||Public Relations Campaigns||3|
|COM 490||Communications Career Internship||3|
|Select three STC electives such as:||9|
|Sports Public Relations (SPS 311)|
|Corporate Public Relations|
|Nonprofit Public Relations|
|Global Strategic Communications Management|
|Strategic Health Communication|
|Public Relations Event Planning|
|Bateman Competition Research|
|Bateman Competition Campaigns|
Other courses with chair's approval
|Select any School of Communications elective||3|
All students must complete the 46 credits of the University Curriculum.
All students majoring in public relations are required to take a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in public relations may not minor within the Department of Strategic Communication in public relations or advertising and integrated communications.
Additional course details
Explore descriptions, schedule and instructor information using the Course Finder tool.