School of Communications. Copyright Notice: Rich Gilligan @Hello Artists photographed in Spring 2016 for the new branding materials and new EDU website. Usage terms are: Marketing Collateral in perpetuity - e.g.-student guides, annual reports, flyers, brochures, public affairs, web/social media
- 3 years paid media.

BA in Public Relations

From managing relationships between consumers and their favorite companies, to planning an event for a local nonprofit or strategizing a social media campaign for a rising star, you will learn to connect our world through public relations.

About this program

86.9%


Success Rate

A high percent of our graduates are either working or in a secondary education program six months after graduation (2015 Graduates from Quinnipiac Survey)

+20%


Professionally prepared

Students have a 20% higher satisfaction rate with our instruction in public relations than comparable national 4 year programs. (NSSE 2015)

Program Overview

Getting involved

Senior Public Relations major Jade Thomas talks about Sigma Gamma Rho Sorority, Inc. during the Meet and Greek Block Party Tuesday, Aug. 30, 2016 on Quinnipiac's Bobcat Way.

Your job is to build relationships between your clients and the people they need to engage. From brand development and crisis control to media relations, PR is the voice behind the brand.

We teach you to think strategically and to write and speak effectively. From learning to develop and evaluate communications campaigns to making the most of a client’s social media and mobile platforms, you’ll learn the essential skills needed for jobs in agencies, government, nonprofits and the corporate world. In your senior year, you’ll engage with real clients, performing research, proposing strategies and producing a written campaign you’ll present to the client.

To broaden your skills, you may elect courses in such areas as sports, international and health care public relations. All PR majors take a minor in an area that complements their career or personal interests. Our proximity to New York and Boston provides you with valuable internship opportunities to gain real-world experience.

Curriculum and Requirements

BA in Public Relations Curriculum

Course List
University Curriculum 1
Complete the University Curriculum 46
Required School of Communications core courses 2
COM 120Media Industries and Trends3
COM 130Visual Design3
COM 140Storytelling3
School of Communications Requirements
Global Issues and Cultures, select two courses6
Additional courses outside of SoC, one of which must be at the 200-level or higher6
Seminars for Success
COM 101Communications First-Year Seminar1
COM 201Media Career Development1
Required major courses
STC 101Principles of Advertising and Public Relations3
STC 201Writing for Strategic Communications3
STC 332Communication Research and Analysis3
STC 450Crisis Communication Management3
STC 495Public Relations Campaigns3
MSS 340Communications Law and Policy3
COM 490Communications Career Internship3
Electives
Select three of the following:9
SPS 311
Sports Public Relations (STC 311)
STC 341
Corporate Public Relations
STC 343
Nonprofit Public Relations
STC 344
Global Strategic Communications Management
STC 345
Investor Relations
STC 346
Strategic Health Communication
STC 347
Fundraising
STC 348
Public Relations Event Planning
STC 400
Special Topics
STC 401
Bateman Competition Research
STC 402
Bateman Competition Campaigns
Other courses with chair's approval
Open elective
Select any School of Communications elective3
Minor Courses18
Total Credits120
1

All students must complete the 46 credits of the University curriculum

2

Core must be completed by end of sophomore year

Minor Requirement

All students majoring in public relations are required to take a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in public relations may not minor in public relations.