Quinnipiac students present proposals to the Chamber of Commerce and Sunshine Kids foundation.

BA in Public Relations

Overview

From managing relationships between consumers and their favorite companies to planning an event for a local nonprofit or strategizing a social media campaign for a rising star, you will learn to connect our world through public relations.

By The Numbers

+16%


In Demand

Expected job growth for public relations managers through 2020 (Source - Masterinpublicrelations.net)

93%


Growing Opportunities

Percentage of business leaders who believe public relations is just as important as marketing and advertising (PRSA)

+20%


Professionally prepared

Students have a 20% higher satisfaction rate with our instruction in public relations than comparable national 4-year programs (NSSE 2015)

Program Overview

Student shown at a sorority table during a meet and greet function.

Getting involved

Senior public relations major Jade Thomas talks about Sigma Gamma Rho Sorority during the Meet and Greek Block Party on Tuesday, Aug. 30, 2016, on Quinnipiac's Bobcat Way.

Your job is to build relationships between your clients and the people they need to engage. From brand development and crisis control to media relations, PR is the voice behind the brand.

We teach you to think strategically and to write and speak effectively. From learning to develop and evaluate communications campaigns to making the most of a client’s social media and mobile platforms, you’ll learn the essential skills needed for jobs in agencies, government, nonprofits and the corporate world. In your senior year, you’ll engage with real clients, performing research, proposing strategies and producing a written campaign you’ll present to the client.

To broaden your skills, you may elect courses in such areas as sports, international and health care public relations. All PR majors take a minor in an area that complements their career or personal interests. Our proximity to New York and Boston provides you with valuable internship opportunities to gain real-world experience.

Faculty Spotlight

Two students studying together in front of a green wall.

Teaming up

Quinnipiac public relations majors Cara Bass, left, and Tori Lutz work together during their senior seminar in crisis communication.

Faculty Spotlight

A professor shown accepting an award at the Center for Excellence ceremony.

A path to excellence

Antoaneta Vanc was recognized with the university's most prestigious academic honor, the Excellence in Teaching Award in 2015.

From the tennis court to the classroom

Antoaneta Vanc's career has gone from the tennis courts of Romania to the Office of Public Relations and Communication for the Romanian Presidential and Parliamentary Electoral Campaign. It has included experience as an investigative reporter for Romanian National Television and an academic career that earned her a master’s degree in mass communication from Jackson State University and a PhD in communication and information from the University of Tennessee.

Through all of those adventures, Vanc feels her role as a professor is the highlight. ”Being a professor is the best thing I could have done with my life,” she said. ”We are molding minds. That is a huge responsibility. As I grow older, I realize that just as much as students learn from us, we learn from them.”

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Student Spotlight

Entertainment scholar

When public relations major Christina Bruno ’18 reflects on her time at Quinnipiac, she realizes that her most important experiences were the ones that led to her professional niche — entertainment.

"That is my passion," Bruno said. "The entertainment industry is where I want to be."

That passion was evident on campus, where Bruno used every available medium to express herself. Her show at Quinnipiac's radio station, WQAQ 98.1 FM won "Best Radio Talk Show" for 2016–17. Off the air, she portrayed some of her favorite characters in various productions for The Fourth Wall Theatre, one of which even forced her to learn Spanish.

However, Bruno gained her most valuable experience during her internship at The Paley Center for Media, a nonprofit organization that bridges the gap between society and the media industry.

A student standing in front of a brick wall holding a certificate for Lambda Pi Eta.

Christina Bruno '18 displays her passion for entertainment by running a radio talk show on WQAQ and performs in productions with The Fourth Wall Theatre. She was also inducted into the Lambda Pi Eta Communications Honors Society for outstanding scholastic achievement in the study of communications.

Bruno did outreach work, networked with members of the press and regularly worked beside talent during red-carpet events. She also developed a digital marketing strategy to attract a millennial audience to The Paley Center, which the organization plans to implement in the next year.

“My media systems and planning class really helped me,” Bruno said. ”It taught me all of the marketing tactics I used when developing my business proposal.”

While her immediate plans are to do public relations in the entertainment or fashion industries, Bruno’s ultimate goal is to use her PR savvy, personality and voice on her own talk show.

”It’s important to dream big,” she said. ”Dreaming big gives you something to strive for and I believe that can drive success.”

Student Spotlight

Student Julianne Guarino in a closeup with Herb Chambers during her internship.

Driven to success

Julianne Guarino '18 interned with Herb Chambers Automotive, a chain of 52 car dealerships throughout New England. Guarino is shown with the owner himself, Herb Chambers, who she reported directly to.

Dedication meets location

As she researched universities throughout high school, one thing remained constant for public relations major Julianne Guarino '18.

"Quinnipiac's communications program consistently ranked as one of the best schools in New England," she said. "I was drawn by its location, only a train ride away from New York City".

Guarino took advantage of the location as a member of the Public Relations Student Society of America (PRSSA). She was able to take trips to Buzzfeed and several other renowned New York City-based media companies, as well as participate in several campaign competitions.

An internship would take her north along I-91 to Herb Chambers Lexus in Sharon, Massachusetts, part of the largest and most successful automotive dealership group in New England. As the dealership's social media coordinator, she created and managed its presence across Facebook, Twitter, Instagram, Snapchat and YouTube. 

"Upper level management recognized me for being a valuable asset to the company," Guarino said.

For her success, both on and off campus, Guarino was inducted to Lambda Pi Eta, the Communications Honor Society, which stood out as her produest moment.

"At Quinnipiac, hard work does not go unnoticed," she said. "It has been so rewarding to be recognized for all I have done".
Julianne Guarino '18
Public Relations

Experiential Learning

Theory into action

Professor Katie Place’s public relations campaigns class culminated with presentations that will likely lead to real change in the lives of area residents. Five groups pitched strategic proposals to the Quinnipiac Chamber of Commerce and Sunshine Kids, a nonprofit group that provides events and activities for young cancer patients. 

This opportunity to apply the skills and knowledge they’d been building all semester to the roles of real consultants is an important part of the learning process. 

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A student making a presentation at the Chamber of Commerce and Sunshine Foundation.

In action

Quinnipiac senior Morgan Comunale '17 presents a proposal to the Chamber of Commerce and Sunshine Kids foundation Thursday, May 4, 2017, as part of a year-end project for the School of Communications.

Program Certification

Logos for the PRSSA and CEPR Public Relations societies.

Our Public Relations programs are certified by the Certification in Education for Public Relations (CEPR) through the Public Relations Society of America (PRSA).

The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. They advocate rigorous academic standards for public relations education, the highest ethical principles and diversity in the profession.

The CEPR offers approved academic programs, like Quinnipiac’s, the opportunity to have an outside evaluation team review and endorse undergraduate and master’s level programs for meeting standards in curriculum, faculty, students, resources and facilities, assessment, professional affiliations, relationships with the total unit and the university and diversity and global perspectives.

“Receiving the CEPR from PRSA endorses the great work of our students, faculty and alumni in the public relations program. This certification shows that we meet the industry standards for our graduates and it shows that our program is among the best programs globally.”
Hilary Fussell Sisco, PhD, APR associate professor and chair, Department of Strategic Communication

Curriculum and Requirements

BA in Public Relations Curriculum

University Curriculum 146
Required School of Communications core courses
COM 120Media Industries and Trends3
COM 130Visual Design3
COM 140Storytelling3
School of Communications Requirements
Global Issues and Cultures, select two courses6
Additional courses outside of SoC, one of which must be at the 200-level or higher6
Seminars for Success
COM 101Communications First-Year Seminar1
COM 201Media Career Development1
Required major courses
STC 101Principles of Public Relations3
STC 201Writing for Strategic Communications3
STC 332Communication Research and Analysis3
MSS 340Communications Law and Policy3
STC 450Crisis Communication Management3
STC 495Public Relations Campaigns3
COM 490Communications Career Internship3
Electives
Select three STC electives such as:9
STC 311
Sports Public Relations (SPS 311)
STC 341
Corporate Public Relations
STC 343
Nonprofit Public Relations
STC 344
Global Strategic Communications Management
STC 345
Investor Relations
STC 346
Strategic Health Communication
STC 347
Fundraising
STC 348
Public Relations Event Planning
STC 400
Special Topics
STC 401
Bateman Competition Research
STC 402
Bateman Competition Campaigns
Other courses with chair's approval
Open elective
Select any School of Communications elective3
Minor Courses18
Total Credits120
1

All students must complete the 46 credits of the University Curriculum.

Minor Requirement

All students majoring in public relations are required to take a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in public relations may not minor within the Department of Strategic Communication in public relations or advertising and integrated communications.

Additional course details
Explore descriptions, schedule and instructor information using the Course Finder tool.