Becoming a social media strategist requires more than just familiarity with Instagram, TikTok and Facebook. It requires specific skills in content creation, community management, analytics and digital marketing to build audiences and start meaningful conversations. In this minor, students will explore how to maximize the value of social media across many industries and sectors including marketing, public relations, journalism and communications.
The Minor in Social Media Strategy ensures that students are equipped with the latest knowledge and skills to navigate and utilize emerging platforms and technologies. Open to students from all undergraduate programs, our courses are carefully designed for students to learn how to use social and digital technologies to increase brand awareness, attract new customers and develop meaningful relationships in any functional output from influencer marketing to non-profit management, fundraising, healthcare, government and education.
In addition to building expertise, students who earn a Minor in Social Media Strategy will also add critical industry certifications that strengthen their resumes and set them apart from other candidates for prestigious internships and job opportunities. Throughout mandatory coursework, students will meet the requirements to earn the HubSpot Social Marketing Certificate and be added to the Hootsuite Certified Professionals and Social Media Consultants database.
As an interdisciplinary minor, the Minor in Social Media Strategy is clearly connected to the many academic departments on campus, including advertising & public relations, game design and development, journalism, marketing and media studies.
Students within and outside of the School of Communications should consider how this minor will benefit their undergraduate experience and prepare them to achieve their career aspirations.
At Quinnipiac, we recognize that the realm of social media is a dynamic and influential force in today's digital landscape. From internships with leading companies and organizations to real-world projects that put theory into practice, we empower our students to navigate the complex landscape of social media management, content creation and online community engagement.
Under the guidance of our esteemed faculty, The Agency has successfully funneled student creativity and passion into projects all areas of communications.
Students wishing to minor in social media strategy must complete 18 credits.
Total Credits |
18 |
|
| Code | Title | Credits |
Core Requirements |
9 |
|
| COM 215 | Social Media and Society | 3 |
| ADPR 320 | Strategies for Social Media | 3 |
| ADPR 410 | Branding Strategy | 3 |
Electives(Communications majors may choose any three ADPR, GDD, JRN, MK and MSS electives from the list below) |
9 |
|
| ADPR 215 | Web, Mobile & Interactive Design | 3 |
| GDD 140 | Creativity and Computation | 3 |
| JRN 306 | SEO, Social Media, & Third Party Platforms | 3 |
| MK 201 | Marketing Principles | 3 |
| MK 333 | Digital Marketing & Electronic Channels of Distribution | 3 |
| MSS 131 | Media Innovators | 3 |
| MSS 345 | Media Users & Audiences | 3 |
| MSS 442 | Media Critics & Influencers | 3 |
Students wishing to minor in social media strategy must complete 18 credits.
TOTAL CREDITS |
18 |
|
| Code | Title | Credits |
Core Requirements |
12 |
|
ADPR 101 or ADPR 102 |
Principles of Public Relations | 3 |
| Principles of Advertising and Integrated Communications | ||
| COM 215 | Social Media and Society | 3 |
| ADPR 320 | Strategies for Social Media | 3 |
| ADPR 410 | Branding Strategy | 3 |
Electives(Non-communications majors may choose any two ADPR, GDD, JRN, MK and MSS electives from the list below) |
6 |
|
| ADPR 215 | Web, Mobile & Interactive Design | 3 |
| GDD 140 | Creativity and Computation | 3 |
| JRN 306 | SEO, Social Media, & Third Party Platforms | 3 |
| MK 201 | Marketing Principles | 3 |
| MK 333 | Digital Marketing & Electronic Channels of Distribution | 3 |
| MSS 131 | Media Innovators | 3 |
| MSS 345 | Media Users & Audiences | 3 |
| MSS 442 | Media Critics & Influencers | 3 |
Our undergraduate admissions counselors are here to answer any questions you may have and help you navigate the application process.