School of Communications Undergraduate Majors
Students wishing to minor in social media strategy must complete 18 credits.
Total Credits
|
18
|
Code |
Title |
Credits |
Core Requirements
|
9
|
COM 215 |
Social Media and Society |
3 |
ADPR 320 |
Strategies for Social Media |
3 |
ADPR 410 |
Branding Strategy |
3 |
Electives
(Communications majors may choose any three ADPR, GDD, JRN, MK and MSS electives from the list below) |
9
|
ADPR 215 |
Web, Mobile & Interactive Design |
3 |
GDD 140 |
Creativity and Computation |
3 |
JRN 306 |
SEO, Social Media, & Third Party Platforms |
3 |
MK 201 |
Marketing Principles |
3 |
MK 333 |
Digital Marketing & Electronic Channels of Distribution |
3 |
MSS 131 |
Media Innovators |
3 |
MSS 345 |
Media Users & Audiences |
3 |
MSS 442 |
Media Critics & Influencers |
3 |
Non-School of Communications Undergraduate Majors
Students wishing to minor in social media strategy must complete 18 credits.
TOTAL CREDITS
|
18
|
Code |
Title |
Credits |
Core Requirements
|
12
|
ADPR 101 or ADPR 102 |
Principles of Public Relations |
3 |
Principles of Advertising and Integrated Communications |
COM 215 |
Social Media and Society |
3 |
ADPR 320 |
Strategies for Social Media |
3 |
ADPR 410 |
Branding Strategy |
3 |
Electives
(Non-communications majors may choose any two ADPR, GDD, JRN, MK and MSS electives from the list below) |
6
|
ADPR 215 |
Web, Mobile & Interactive Design |
3 |
GDD 140 |
Creativity and Computation |
3 |
JRN 306 |
SEO, Social Media, & Third Party Platforms |
3 |
MK 201 |
Marketing Principles |
3 |
MK 333 |
Digital Marketing & Electronic Channels of Distribution |
3 |
MSS 131 |
Media Innovators |
3 |
MSS 345 |
Media Users & Audiences |
3 |
MSS 442 |
Media Critics & Influencers |
3 |