The interdisciplinary Minor in Content Creation and Influencing prepares students to ethically evaluate, create, and distribute content in a digital media landscape increasingly shaped by misinformation and disinformation. This minor prepares students to meet that demand as skilled practitioners and as critical thinkers who can navigate and contribute responsibly to a rapidly evolving media ecosystem.
Engage with influencer culture
The influencer marketing industry is growing rapidly. University graduates across fields are increasingly expected to understand how to build and manage digital brands, engage online audiences, and produce content that meets professional standards. This minor prepares students to meet that demand, not just as skilled practitioners, but as critical thinkers who can navigate and contribute responsibly to a rapidly evolving media ecosystem.
The minor takes a focused approach to content creator and influencer culture specifically. It integrates media literacy, production, and trend forecasting, preparing students to engage with influencer culture both critically and creatively.
Students who earn this minor will be prepared to:
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Produce technically proficient digital content that reflects best practices in storytelling, branding, and audience engagement
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Apply a critical understanding of platform norms and audience expectations
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Analyze and anticipate trends in the evolution of digital media ecosystems and platform culture
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Develop and manage an authentic online brand
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Evaluate and navigate environments saturated with misinformation and disinformation
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Contribute effectively to a wide range of emerging roles in the creator economy
