The client has developed a great music app, a totally organic cereal or an ergonomic running shoe. Now it’s your job to figure out how to get it in front of the people who will love it. That’s where an innovative marketing strategy comes into play.

Program Overview

A student reviewing notes beneath the dome outside the Lender School of Business.

Relaxed. Prepared.

A student reviews notes outside the Lender School of Business building on the Mount Carmel campus.

Apple. Nike. Coca-Cola. No iconic brand would be where it is today without a creative marketing plan. Fortune 500 companies, small startups and nonprofits all rely heavily on marketing to reach their target audiences and promote and sell their products or services. We’ll prepare you for a wide range of careers, including in high-tech, advertising, retail and government.  

You’ll learn to research and analyze exciting trends and changes in the marketplace, build a strong general foundation in business and gain practical experience through internship opportunities. You’ll also learn to use brand strategy, analytics and consumer insights to make an impact on print, digital, TV, social media and other mediums.

In today’s business world, collaboration is vital. The marketing curriculum emphasizes group work to help develop leadership skills and hone strategic thinking and problem solving. 

Student Spotlights

Exploring opportunities

For marketing major Matt Corso '19, a sense of place is defined by the people with whom he shares it. He learned everything he needed to about Quinnipiac students, professors and the greater community when, as a high school senior, he was invited by a good friend to stay on the Mount Carmel Campus overnight.

"I knew I wanted to attend Quinnipiac because the people are so genuine," he said. "The people, the activities, the professors and the atmosphere are what make Quinnipiac so special to me."

The welcoming atmosphere combined with Quinnipiac's size gave Corso the support he needed to get out and explore all of the opportunities available to expand his interests, skills and his professional network.

Quinnipiac School of Business students, from left, Liz Monroe ’18, MBA ’19, and Matt Corso ’19, teach students about the world of business and entrepreneurship at Cook Hill Elementary School in Wallingford Friday, April 6, 2018.

Leadership in practice

Quinnipiac School of Business students, from left, Liz Monroe ’18, MBA ’19, and Matt Corso ’19, teach students about the world of business and entrepreneurship at Cook Hill Elementary School in Wallingford Friday, April 6, 2018.

“It is so important to immerse yourself in everything you can to really figure out what it is that you want to do.”
Matt Corso '19

Following his freshman year at Quinnipiac, Corso earned an internship at Makovsky, one of the top public relations and communications firms in New York City.

While he gained valuable career insights in his time at Makovsky, Corso's most meaningful experience came following an entrepreneurship class he took during his sophomore year. A week before winter break, his professor approached him with an offer to intern with his company. For Corso, it was a no-brainer.

"This opportunity has given me the ability to grow far beyond where I thought I would be," he said.

Student Spotlight

A student sitting by a river with Big Ben in the background.

On the other side of the pond

Brendan Frank '18 MBA '19 on the Thames River in London while studying abroad.

Fitting it all into four years

While applying to college, Brendan Frank '18 MBA '19, knew that he wanted to pursue a combined degree, and Quinnipiac's Dual-Degree (3+1) program easily stood out from the competition.

"Every other combined BS/MBA I researched was a five-year program," Frank said. "Being able to complete a program in four years was really important to me."

Another program strength for Frank has been the array of internships available to him. After interning with the Rockland Boulders, a minor-league baseball team, Frank is exploring opportunities in settings such as ad agencies and consumer packaged goods companies.

"I could see myself working in the sports world, but I could very well see myself working in another area," he said. "I like being able to compare experiences."

Internships and rigorous academics haven't deterred Frank from serving on the executive board of the Quinnipiac chapter of the American Marketing Association. He also studied abroad in London, where he learned first-hand just how influential the U.S. is towards world attitudes, trends and markets.

"Whether I was in London or somewhere else in Europe, there were always news headlines from the U.S., talk of U.S. politics and American music playing," Frank said. "It really opened my eyes to how connected the world is."


A student in business attire speaking with a potential employer at a university career fair.

Career Development

While academics are at the forefront during your time at Quinnipiac, the faculty and staff always have your future in mind. Through a variety of internships, networking opportunities and access to recruiters from many of the most sought after corporations, we help you prepare for a successful career.

Visit our Career Development page to learn more about the many opportunities we offer, here on campus and through our vast network from the U.S. and around the globe.


Logo for the American Marketing Association in blue

Build your network

Quinnipiac's chapter of the American Marketing Association is an effective medium for the exchange and distribution of information on policies, problems and business methods that relate specifically to marketing and advertising.

The club sponsers trips to marketing events and conferences and regularly hosts speakers to express their views on the world of business. These engagements will give you opportunities to learn from leaders in the field while building a solid network to launch your career. 


Faculty dedicated to student success

Quinnipiac’s School of Business professors are committed to the personal and professional success of every student. While passionate scholars and accomplished in their own fields, teaching is their number one priority. Small class sizes, accessible professors with significant industry experience and a close-knit, diverse community create the kind of supporting, enriching environment that is rare. We are personally invested in seeking ways to help our students develop into strong, certified, leading professionals.

Curriculum and Requirements

BS in Marketing Curriculum

The BS in Marketing requires the completion of 122 credits as outlined below:

Business Core Curriculum
Complete the Business Core Curriculum43
University Curriculum
Complete the University Curriculum for School of Business34
Marketing Core
MK 210Consumer Behavior3
MK 320Marketing Research3
MK 321Marketing Analytics3
MK 332Integrated Marketing Communications3
MK 333Marketing Channels and Distribution3
MK 334Product and Pricing Strategy3
MK 401Seminar in Marketing Strategy3
Marketing Electives
Select 6 credits of the following:6
MK 301
Internet Marketing
MK 312
MK 315
Media Planning
MK 324
Business-To-Business Marketing
MK 326
Fashion Marketing
MK 350
Marketing History
MK 355
Services Marketing
MK 383
Professional Selling and Sales Management
MK 488
Marketing Internship
IB 345
Global Supply Chain
Open Electives
Complete 18 credits18
Total Credits122

Additional course details
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