BS in Marketing

The client has developed a great music app, a totally organic cereal or an ergonomic running shoe. Now it’s your job to figure out how to get it in front of the people who will love it. That’s where an innovative marketing strategy comes into play.

Program Overview

Relaxed. Prepared.

A student reviews notes outside the Lender School of Business building on the Mount Carmel campus.

Apple. Nike. Coca-Cola. No iconic brand would be where it is today without a creative marketing plan. Fortune 500 companies, small startups and nonprofits all rely heavily on marketing to reach their target audiences and promote and sell their products or services. We’ll prepare you for a wide range of careers, including in high-tech, advertising, retail and government.  

You’ll learn to research and analyze exciting trends and changes in the marketplace, build a strong general foundation in business and gain practical experience through internship opportunities. You’ll also learn to use brand strategy, analytics and consumer insights to make an impact on print, digital, TV, social media and other mediums.

In today’s business world, collaboration is vital. The marketing curriculum emphasizes group work to help develop leadership skills and hone strategic thinking and problem solving. 

Curriculum and Requirements

Marketing Curriculum

The BS in marketing requires the completion of 125 credits as outlined below:

Course List
Business Core Curriculum
Complete the Business Core Curriculum 46
University Curriculum
Complete the University Curriculum for School of Business 37
Marketing Core
MK 210Consumer Behavior3
MK 332Integrated Marketing Communications3
MK 333Marketing Channels and Distribution3
MK 334Product and Pricing Strategy3
MK 370Marketing Research3
MK 401Seminar in Marketing Strategy3
Marketing Electives
Select 6 credits of the following:6
MK 301
Internet Marketing
MK 312
Advertising
MK 315
Media Planning
MK 319
Marketing Analytics
MK 324
Business-To-Business Marketing
MK 340
Database Marketing
MK 352
Retail Management
MK 355
Services Marketing
MK 383
Professional Selling and Sales Management
MK 450
Marketing History
MK 488
Marketing Internship
MK 497
Advertising Competition
IB 345
Global Supply Chain
Open Electives
Complete 18 credits18
Total Credits125

Enrollment and Graduate Numbers

Number of Marketing Program Graduates:

  • 2015-16: 80
  • 2014-15: 84
  • 2013-14: 86
  • 2012-13: 89
  • 2011-12: 93

Student Enrollment in Marketing in 2015-2016: 298
Median Starting Salary for Marketing Program Graduates: $47,000

School of Business Freshman Retention Rate: 83%
School of Business Graduate Placement Rate: 98%