Apple. Nike. Coca-Cola. No iconic brand would be where it is today without a creative marketing plan. Fortune 500 companies, small startups and nonprofits all rely heavily on marketing to reach their target audiences and promote and sell their products or services. We’ll prepare you for a wide range of careers, including in high-tech, advertising, retail and government.
You’ll learn to research and analyze exciting trends and changes in the marketplace, build a strong general foundation in business and gain practical experience through internship opportunities. You’ll also learn to use brand strategy, analytics and consumer insights to make an impact on print, digital, TV, social media and other mediums.
In today’s business world, collaboration is vital. The marketing curriculum emphasizes group work to help develop leadership skills and hone strategic thinking and problem solving.
For marketing major Matt Corso '19, a sense of place is defined by the people with whom he shares it. He learned everything he needed to about Quinnipiac students, professors and the greater community when, as a high school senior, he was invited by a good friend to stay on the Mount Carmel Campus overnight.
"I knew I wanted to attend Quinnipiac because the people are so genuine," he said. "The people, the activities, the professors and the atmosphere are what make Quinnipiac so special to me."
The welcoming atmosphere combined with Quinnipiac's size gave Corso the support he needed to get out and explore all of the opportunities available to expand his interests, skills and his professional network.
“It is so important to immerse yourself in everything you can to really figure out what it is that you want to do.”Matt Corso '19
Following his freshman year at Quinnipiac, Corso earned an internship at Makovsky, one of the top public relations and communications firms in New York City.
While he gained valuable career insights in his time at Makovsky, Corso's most meaningful experience came following an entrepreneurship class he took during his sophomore year. A week before winter break, his professor approached him with an offer to intern with his company. For Corso, it was a no-brainer.
"This opportunity has given me the ability to grow far beyond where I thought I would be," he said.
Fitting it all into four years
While applying to college, Brendan Frank '18 MBA '19, knew that he wanted to pursue a combined degree, and Quinnipiac's Dual-Degree (3+1) program easily stood out from the competition.
"Every other combined BS/MBA I researched was a five-year program," Frank said. "Being able to complete a program in four years was really important to me."
Another program strength for Frank has been the array of internships available to him. After interning with the Rockland Boulders, a minor-league baseball team, Frank is exploring opportunities in settings such as ad agencies and consumer packaged goods companies.
"I could see myself working in the sports world, but I could very well see myself working in another area," he said. "I like being able to compare experiences."
Internships and rigorous academics haven't deterred Frank from serving on the executive board of the Quinnipiac chapter of the American Marketing Association. He also studied abroad in London, where he learned first-hand just how influential the U.S. is towards world attitudes, trends and markets.
"Whether I was in London or somewhere else in Europe, there were always news headlines from the U.S., talk of U.S. politics and American music playing," Frank said. "It really opened my eyes to how connected the world is."
While academics are at the forefront during your time at Quinnipiac, the faculty and staff always have your future in mind. Through a variety of internships, networking opportunities and access to recruiters from many of the most sought after corporations, we help you prepare for a successful career.
Visit our Career Development page to learn more about the many opportunities we offer, here on campus and through our vast network from the U.S. and around the globe.
Gain experience through internships
As interns, our students do far more than observe, and we're building quite the reputation. Thanks to a deep network of partnerships, our students are able to make themselves indispensible to some of the best marketing agencies, sports teams and consumer product companies in the Northeast.
The first impressions our students give are lasting ones, and the companies they intern for recognize them for their work ethic, adaptability and creativity. In many cases, they are offered full-time positions by the end of their internships, or upon graduation.
Build your network
Quinnipiac's chapter of the American Marketing Association is an effective medium for the exchange and distribution of information on policies, problems and business methods that relate specifically to marketing and advertising.
The club sponsers trips to marketing events and conferences and regularly hosts speakers to express their views on the world of business. These engagements will give you opportunities to learn from leaders in the field while building a solid network to launch your career.
Curriculum and Requirements
BS in Marketing Curriculum
The BS in Marketing requires the completion of 122 credits as outlined below:
|Business Core Curriculum|
|Complete the Business Core Curriculum||43|
|Complete the University Curriculum for School of Business||34|
|MK 210||Consumer Behavior||3|
|MK 320||Marketing Research||3|
|MK 321||Marketing Analytics||3|
|MK 332||Integrated Marketing Communications||3|
|MK 333||Marketing Channels and Distribution||3|
|MK 334||Product and Pricing Strategy||3|
|MK 401||Seminar in Marketing Strategy||3|
|Select 6 credits of the following:||6|
|Professional Selling and Sales Management|
|Global Supply Chain|
|Complete 18 credits||18|
Additional course details
Explore descriptions, schedule and instructor information using the Course Finder tool.
Enrollment and Graduation Data
Enrollment and number of graduates
Number of marketing program graduates:
- 2017-18: 83
- 2016-17: 106
- 2015-16: 80
- 2014-15: 84
- 2013-14: 86
Student enrollment in marketing in 2017-2018: 301
Retention and graduation rates
- School of Business freshman retention rate: 87%
- School of Business 6-year graduation rate: 75%
- School of Business graduate placement rate: 99%
Median starting salary
Median starting salary for marketing program graduates: $40,000