Program Overview

The fundamentals of marketing aren’t only useful for selling products. These skills play a crucial role in politics, education and the nonprofit world as well. 

This program will familiarize you with the essential concepts of marketing and consumer behavior, and you’ll have the flexibility to tailor the minor to your interests by choosing half the courses you take from our diverse marketing curriculum. With the approval of the department chair, you can select classes that examine areas such as advertising, media planning and internet marketing.