Consumers are exposed daily to millions of messages through audio channels, billboards, television ads, the web and their social media feeds. To remain competitive and relevant, advertisers in every major industry must craft dynamic narratives that make an indelible impact on audiences all over the world.
Reaching target markets across all major platforms with dynamic narratives requires a creative and strategic skillset. This is what Quinnipiac’s minor in Advertising and Integrated Communications provides.
The Advertising and Integrated Communications minor teaches digital and social media strategy, content production, visual design, copywriting, branding, media planning and more. You’ll learn how to breathe new life into old brands, write crisp copy, leverage interactive media and plan for effective dissemination across all channels.
Students wishing to minor in advertising and integrated communications must complete 18 credits. This minor is not available to public relations majors.
For students whose majors are outside the School of Communications, required minor courses are:
| Code | Title | Credits |
|---|---|---|
| COM 140 | Storytelling | 3 |
| STC 102 | Principles of Advertising and Integrated Communications | 3 |
| STC 201 | Writing for Strategic Communications | 3 |
| STC 332 | Communication Research and Analysis | 3 |
| Select two elective courses from Strategic Communication (STC). | 6 | |
| Total Credits | 18 | |
For students whose majors are within the School of Communications, required minor courses are:
| Code | Title | Credits |
|---|---|---|
| STC 102 | Principles of Advertising and Integrated Communications | 3 |
| STC 201 | Writing for Strategic Communications | 3 |
| STC 332 | Communication Research and Analysis | 3 |
| Select three elective courses from Strategic Communication (STC). | 9 | |
| Total Credits | 18 | |
Our undergraduate admissions counselors are here to answer any questions you may have and help you navigate the application process.