The BA in advertising and integrated communications teaches concepts and skills necessary to create powerful and interactive branded content across numerous platforms. Our curriculum illustrates how advertising, public relations and content creation integrate for an overall communications campaign. Over time, you’ll conceptualize and create large-scale campaigns that draw upon audience data and analytics, and leverage content for web, social media, mobile devices and traditional media.

Resources in the Ed McMahon Mass Communications Center allow for deep exploration of multimedia production techniques, audience and consumer trends, principles of storytelling and visual design. A required minor, which may be chosen from either inside or outside the School of Communication, will further complement your career goals and personal interests. With such a deep repertoire of strategies and techniques, you’ll know instinctively which ones are best used for particular circumstances.

Practical experience, internship opportunities and the chance to build a strong portfolio of work are also central to the program. This combination of career centered academics and field experience, positions you for professional opportunities in advertising, public relations and social media agencies, as well as branded content newsrooms, media organizations and corporate communications.