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BA in Advertising and Integrated Communications

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Overview

By learning to craft a persuasive campaign ad for a sports team, strategizing for a new fashion brand or designing an interactive mobile app, you’ll excel in the competitive field of advertising and integrated communications.

By The Numbers

$100,810


Well Compensated

The median annual wage for advertising and promotions managers was $100,810 in May 2016 (U.S. Bureau of Labor Statistics, 2017).

97%


Well Prepared

The percentage of our graduates who are either working or in a secondary education program six months after graduation is 97% (2016 Quinnipiac Graduates Survey).

Program Overview

Shape the brand identity of modern companies

The BA in advertising and integrated communications teaches concepts and skills necessary to create powerful and interactive branded content across numerous platforms. Our curriculum illustrates how advertising, public relations and content creation integrate for an overall communications campaign. Over time, you’ll conceptualize and create large-scale campaigns that draw upon audience data and analytics, and leverage content for web, social media, mobile devices and traditional media.

Resources in the Ed McMahon Mass Communications Center allow for deep exploration of multimedia production techniques, audience and consumer trends, principles of storytelling and visual design. A required minor, which may be chosen from either inside or outside the School of Communication, will further complement your career goals and personal interests. With such a deep repertoire of strategies and techniques, you’ll know instinctively which ones are best used for particular circumstances.

Practical experience, internship opportunities and the chance to build a strong portfolio of work are also central to the program. This combination of career centered academics and field experience, positions you for professional opportunities in advertising, public relations and social media agencies, as well as branded content newsrooms, media organizations and corporate communications.

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Students sit at desks with laptops during an advertising class.

Future advertising executive

India Bluett '20 (center) and classmates listen as Professor Scott De Francesco highlights forms of advertising and communications in class.

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Student Profile

Student selected for prestigious internship

Advertising and integrated communications student Emily Dryzgula ’19 knows what it takes to execute an ad campaign — from conception all the way to delivery. This summer, she’ll get a chance to prove it with an elite agency.

Dryzgula was one of 15 students from across the country — and the first from Quinnipiac — to be selected for the American Advertising Federation’s Vance and Betty Lee Stickell Student Internship Program.

The program will place Dryzgula in a 10-week, paid advertising internship at Slingshot, LLC, a full service agency specializing in online advertising, marketing, online media, internet advertisements and communication. She will work in account management from Slingshot’s Dallas, Texas office.

Emily Dryzgula smiles in the Center for Communications and Engineering.

Moving ahead

Emily Dryzgula '19 was selected for a prestigious internship experience.

“I am very excited to spend my summer learning and working in account management with an incredible team of professionals.”
Emily Dryzgula ‘19
Advertising and integrated communications

The highly competitive program has placed outstanding college juniors in paid internships at major media organizations, advertising agencies and brands since 1989.

“Emily will join an impressive and very powerful network of Stickell intern alumni, supporting agencies and mentoring professionals,” said Mary Dunn, assistant teaching professor of strategic communications.

Curriculum and Requirements

BA in Advertising and Integrated Communications Curriculum

University Curriculum 146
Required School of Communications core courses
COM 120Media Industries and Trends3
COM 130Visual Design3
COM 140Storytelling3
School of Communications Requirements
Global Issues and Cultures, select two courses6
Additional courses outside the SoC, one of which must be at the 200-level or higher6
Seminars for Success
COM 101Communications First-Year Seminar1
COM 201Media Career Development1
Required major courses
STC 102Principles of Advertising and Integrated Communications3
JRN/SPS 106Multimedia Production Techniques (SPS 106)3
or FTM 110 Single Camera Production
STC 201Writing for Strategic Communications3
STC 215Web, Mobile, and Interactive Design3
STC 320Strategies for Social Media3
STC 332Communication Research and Analysis3
STC 335Media Systems and Planning3
STC 410Branding Strategies3
STC 485Advertising and Integrated Communications Campaigns3
COM 490Communications Career Internship3
Open elective
Any School of Communications elective3
Minor Courses18
Total Credits120
1

All students must complete the 46 credits of the University Curriculum. Students majoring in Advertising and Integrated Communications will complete their Integrative Capstone Requirement within the major with STC 485. In place of those credits, the student will select an additional unrestricted course in the University Curriculum. 

Minor Requirement

All students majoring in advertising and integrated communications are required to complete a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in advertising and integrated communications may not minor within the Department of Strategic Communication in advertising and integrated communications or public relations. 

Additional course details
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