By The Numbers
Shape the brand identity of modern companies
The BA in advertising and integrated communications teaches concepts and skills necessary to create powerful and interactive branded content across numerous platforms. Our curriculum illustrates how advertising, public relations and content creation integrate for an overall communications campaign. Over time, you’ll conceptualize and create large-scale campaigns that draw upon audience data and analytics, and leverage content for web, social media, mobile devices and traditional media.
Resources in the Ed McMahon Mass Communications Center allow for deep exploration of multimedia production techniques, audience and consumer trends, principles of storytelling and visual design. A required minor, which may be chosen from either inside or outside the School of Communication, will further complement your career goals and personal interests. With such a deep repertoire of strategies and techniques, you’ll know instinctively which ones are best used for particular circumstances.
Practical experience, internship opportunities and the chance to build a strong portfolio of work are also central to the program. This combination of career centered academics and field experience, positions you for professional opportunities in advertising, public relations and social media agencies, as well as branded content newsrooms, media organizations and corporate communications.
Student selected for prestigious internship
Advertising and integrated communications student Emily Dryzgula ’19 knows what it takes to execute an ad campaign — from conception all the way to delivery. This summer, she’ll get a chance to prove it with an elite agency.
Dryzgula was one of 15 students from across the country — and the first from Quinnipiac — to be selected for the American Advertising Federation’s Vance and Betty Lee Stickell Student Internship Program.
The program will place Dryzgula in a 10-week, paid advertising internship at Slingshot, LLC, a full service agency specializing in online advertising, marketing, online media, internet advertisements and communication. She will work in account management from Slingshot’s Dallas, Texas office.
“I am very excited to spend my summer learning and working in account management with an incredible team of professionals.”Emily Dryzgula ‘19Advertising and integrated communications
The highly competitive program has placed outstanding college juniors in paid internships at major media organizations, advertising agencies and brands since 1989.
“Emily will join an impressive and very powerful network of Stickell intern alumni, supporting agencies and mentoring professionals,” said Mary Dunn, assistant teaching professor of strategic communications.
Curriculum and Requirements
BA in Advertising and Integrated Communications Curriculum
|University Curriculum 1||46|
|Required School of Communications core courses|
|COM 120||Media Industries and Trends||3|
|COM 130||Visual Design||3|
|School of Communications Requirements|
|Global Issues and Cultures, select two courses||6|
|Additional courses outside the SoC, one of which must be at the 200-level or higher||6|
|Seminars for Success|
|COM 101||Communications First-Year Seminar||1|
|COM 201||Media Career Development||1|
|Required major courses|
|STC 102||Principles of Advertising and Integrated Communications||3|
|JRN/SPS 106||Multimedia Production Techniques (SPS 106)||3|
|or FTM 110||Single Camera Production|
|STC 201||Writing for Strategic Communications||3|
|STC 215||Web, Mobile, and Interactive Design||3|
|STC 320||Strategies for Social Media||3|
|STC 332||Communication Research and Analysis||3|
|STC 335||Media Systems and Planning||3|
|STC 410||Branding Strategies||3|
|STC 485||Advertising and Integrated Communications Campaigns||3|
|COM 490||Communications Career Internship||3|
|Any School of Communications elective||3|
All students must complete the 46 credits of the University Curriculum. Students majoring in Advertising and Integrated Communications will complete their Integrative Capstone Requirement within the major with STC 485. In place of those credits, the student will select an additional unrestricted course in the University Curriculum.
All students majoring in advertising and integrated communications are required to complete a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in advertising and integrated communications may not minor within the Department of Strategic Communication in advertising and integrated communications or public relations.
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