In the advertising and integrated communications program, you will create powerful and interactive branded content using your growing expertise in social and mobile media principles, design, and audience data and analytics.
You’ll get real-world, internship opportunities and build a strong portfolio of work. And when you successfully complete the program, you’ll be poised to capitalize on opportunities in communication management, digital and social strategy, content creation, and much more.
Curriculum and Requirements
BA in Advertising and Integrated Communications Curriculum
|University Curriculum 1||46|
|Required School of Communications core courses|
|COM 120||Media Industries and Trends||3|
|COM 130||Visual Design||3|
|School of Communications Requirements|
|Global Issues and Cultures, select two courses||6|
|Additional courses outside the SoC, one of which must be at the 200-level or higher||6|
|Seminars for Success|
|COM 101||Communications First-Year Seminar||1|
|COM 201||Media Career Development||1|
|Required major courses|
|STC 102||Principles of Advertising and Integrated Communications||3|
|JRN/SPS 106||Multimedia Production Techniques (SPS 106)||3|
|or FTM 110||Single Camera Production|
|STC 201||Writing for Strategic Communications||3|
|STC 215||Web, Mobile, and Interactive Design||3|
|STC 320||Strategies for Social Media||3|
|STC 332||Communication Research and Analysis||3|
|STC 335||Media Systems and Planning||3|
|STC 410||Branding Strategies||3|
|STC 485||Advertising and Integrated Communications Campaigns||3|
|COM 490||Communications Career Internship||3|
|Any School of Communications elective||3|
All students must complete the 46 credits of the University Curriculum.
All students majoring in advertising and integrated communications are required to complete a minor (typically 18 credits) that will complement their career and/or personal interests. This minor can be from any program either within or outside the School of Communications. However, a student majoring in advertising and integrated communications may not minor within the Department of Strategic Communication in advertising and integrated communications or public relations.