The client has developed a great music app, a totally organic cereal or an ergonomic running shoe. Now, it’s your job to figure out how to get it in front of people who will love it. That’s where an innovative marketing strategy comes into play.
Apple. Nike. Coca-Cola. No iconic brand would be where it is today without a creative marketing plan. Fortune 500 companies, small startups and nonprofits rely heavily on marketing to reach their target audiences and promote their products or services. We’ll prepare you for a wide range of careers in technology, advertising, retail, government and more.
You’ll learn to analyze exciting trends and changes in the marketplace, build a strong foundation in business and gain practical experience through internship opportunities. You’ll also learn to use brand strategy, analytics and consumer insights to reach your audience with print, digital, TV, social media and other platforms.
In today’s business world, collaboration is vital. The marketing curriculum emphasizes group work to help you develop the leadership skills, strategic thinking and problem solving you need to succeed.
College Factual ranked Quinnipiac #21 out of 448 schools in 2020 for the highest paid marketing graduates, placing them in the top 5% nationally. Quinnipiac is #2 in this category for New England.
According to 2019 figures from the U.S. Bureau of Labor Statistics, marketing managers are one of the top 20 highest paying jobs with a median salary of $134,290 in 2018.
Market research analysts and marketing specialists are among the top 20 jobs with the biggest predicted increases in employment. There is a predicted gain of 139,200 jobs from 2018-2028. (U.S. Bureau of Labor Statistics, 2019)
Matt Corso '19
For marketing major Matt Corso '19, a sense of place is defined by the people with whom he shares it. He learned everything he needed to about Quinnipiac students, professors and the greater community when, as a high school senior, he was invited by a good friend to stay on the Mount Carmel Campus overnight.
“I knew I wanted to attend Quinnipiac because the people are so genuine,” he said. “The people, the activities, the professors and the atmosphere are what make Quinnipiac so special to me.”
The welcoming atmosphere combined with Quinnipiac's size gave Corso the support he needed to get out and explore all of the opportunities available to expand his interests, skills and professional network.
Following his first year at Quinnipiac, Corso earned an internship at Makovsky, one of the top public relations and communications firms in New York City.
While he gained valuable career insights during his time at Makovsky, Corso's most meaningful experience came after taking an entrepreneurship class during his sophomore year. A week before winter break, his professor approached him with an offer to intern with his company. For Corso, it was a no-brainer.
“This opportunity has given me the ability to grow far beyond where I thought I would be,” he said.
Brendan Frank '18, MBA '19
While applying to college, Brendan Frank '18, MBA '19, knew that he wanted to pursue a combined degree, and Quinnipiac's Dual-Degree (3+1) program easily stood out from the competition.
“Every other combined BS/MBA I researched was a five-year program,” Frank said. “Being able to complete a program in four years was really important to me.”
Another program strength for Frank was the array of internships available to him. After interning with the Rockland Boulders, a minor-league baseball team, Frank is exploring opportunities in ad agencies and consumer packaged goods companies.
“I could see myself working in the sports world, but I could very well see myself working in another area,” he said. “I like being able to compare experiences.”
Internships and rigorous academics haven't deterred Frank from serving on the executive board of the Quinnipiac chapter of the American Marketing Association. He also studied abroad in London, where he learned firsthand just how much the United States influences world attitudes, trends and markets.
“Whether I was in London or somewhere else in Europe, there were always news headlines from the U.S., talk of U.S. politics and American music playing,” Frank said. “It really opened my eyes to how connected the world is.”
As interns, our students do far more than observe. Thanks to a deep network of partnerships, our students make themselves indispensible to some of the best marketing agencies, sports teams and consumer product companies in the Northeast.
The first impressions our students give are lasting ones, and the companies they intern for recognize them for their work ethic, adaptability and creativity. In many cases, they are offered full-time positions by the end of their internships, or upon graduation.
Quinnipiac's chapter of the American Marketing Association is an effective medium for the exchange and distribution of information about policies, problems and business methods that relate specifically to marketing and advertising.
The club sponsors trips to marketing events and conferences, and regularly hosts speakers to express their views on the world of business. These engagements will give you opportunities to learn from leaders in the field while building a solid network to launch your career.
Median starting salary for marketing program graduates
Marketing managers are one of the top 20 highest paying jobs with a median salary of $134,290 in 2018. (U.S. Bureau of Labor Statistics, 2019)
Market research analysts and marketing specialists are among the top 20 jobs with the biggest predicted increases in employment. There is a predicted gain of 139,200 jobs from 2018-2028. (U.S. Bureau of Labor Statistics, 2019)
Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.
Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
Marketing associates generally work in entry-level positions on a marketing team in industries such as health care and entertainment. They might conduct research, edit marketing copy, follow industry trends, collect data on customer demographics, forecast marketing and sales trends, assess the satisfaction of employees and customers, and find and implement advertising needs.
A brand strategist helps a company identify its target market and seeks to determine the best way to positively interact with that target market so that consumers respond favorably to the products offered by the company.
Sales representatives sell products and services for a company, either directly to consumers or to other businesses.
Enrollment and number of graduates
Number of marketing program graduates:
Student enrollment in marketing in 2018–19: 300
Median starting salary for marketing program graduates: $48,000
Our undergraduate admissions counselors are here to answer any questions you may have and help you navigate the application process.