In today's digital landscape, social media plays a pivotal role in marketing, community outreach and audience engagement across almost all industries. This certificate will prepare students with the essential skills required for success in the digital age and ensure they are well-prepared to thrive in professions where social media proficiency is in high-demand.
By earning the Social Media Strategist Undergraduate Certificate, students will build expertise across key responsibilities of social media professionals, including content creation, community management, analytics, digital marketing and strategic planning.
Throughout the 9-credit program, students will create compelling and engaging content suitable for various social media platforms by integrating text, photos, video, and graphics. They will also explore strategies to manage online communities, engage with followers and handle feedback or comments.
In addition to hands-on platform management, courses will introduce students to key performance and engagement metrics, enabling them to make data-driven decisions that will be beneficial for internships and jobs across the private and public sectors.
As an interdisciplinary minor, the Minor in Social Media Strategy is clearly connected to the many academic departments on campus, including advertising & public relations, game design and development, journalism, marketing and media studies.
Students within and outside of the School of Communications should consider how this minor will benefit their undergraduate experience and prepare them to achieve their career aspirations.
At Quinnipiac, we recognize that the realm of social media is a dynamic and influential force in today's digital landscape. From internships with leading companies and organizations to real-world projects that put theory into practice, we empower our students to navigate the complex landscape of social media management, content creation and online community engagement.
Under the guidance of our esteemed faculty, The Agency has successfully funneled student creativity and passion into projects all areas of communications.
| Code | Title | Credits | Prerequisites |
| COM 215 | Social Media & Society | 3 | None |
| ADPR 320 | Strategies for Social Media | 3 | ADPR 201 or COM 215 |
| ADPR 410 | Branding Strategies | 3 | ADPR 320 |
In two of the three courses comprised in the certificate, students receive real certifications they can add to their resume and portfolio. Having certifications can make it easier to get employers' attention and make a strong first impression.
COM 215: Social Media & Strategy — all students will earn the Hubspot Social Marketing certificate and get listed in the Hootsuite Certified Professionals & Social Media Consultants database. Students will also work toward's the Google Generative AI Certificate.
ADPR 320: Strategies for Social Media – All students will work on the Stukent Simternship, a social media internship and social media marketing simulation. After completing all 12 rounds of simulation, students will receive a certificate of completion which they can add to their resume or Linkedin profiles.
The certificate is open to all undergraduate Quinnipiac students with courses offered throughout the year.
Current students interested in adding this certificate to their record must first complete the Certificate Declaration Form.
After completing the form, current students can register for certificate courses using the Self-Service Platform. Filter the results by selecting "Advertising & PR" and "Communications" under "Subjects" before registering for the class.
Required Courses (3): COM 215, ADPR 3201, ADPR 4101
Our undergraduate admissions counselors are here to answer any questions you may have and help you navigate the application process.