Influence audiences, brands and behaviors

By earning the Social Media Strategist Undergraduate Certificate, students will build expertise across key responsibilities of social media professionals, including content creation, community management, analytics, digital marketing and strategic planning. 

Throughout the 9-credit program, students will create compelling and engaging content suitable for various social media platforms by integrating text, photos, video, and graphics. They will also explore strategies to manage online communities, engage with followers and handle feedback or comments. 

In addition to hands-on platform management, courses will introduce students to key performance and engagement metrics, enabling them to make data-driven decisions that will be beneficial for internships and jobs across the private and public sectors.